Modern & Trendy

A Modern and Innovative Destination

South Korea is a very modern and innovative destination and these attributes draw visitors who love design and architecture, cool food, sophisticated transportation systems and unique cultural expression.

Korean Wave

Korean Wave has taken the Western world by storm with the rise of K-Pop, K-Movies and K-Drama – who hasn’t heard the famed K-Pop song ‘Gangnam Style’?

When in Korea you can enjoy K-Pop concerts, tour movie lots, lay down your own song in a K-Pop studio, take intensive dancing, singing or choreography classes or simply visit a K-Pop star’s café.

Amusement Parks

There are a number of amusement parks in South Korea.

Best known parks include Lotte World which has the largest indoor theme park along with an outdoor amusement park; Everland, which is one of the most impressive tourist attractions in Korea and Caribbean Bay – one of the best indoor and outdoor water parks in the world.

Shopping

Korea is a shopper’s paradise with luxury brands, the latest fashions, cosmetics, souvenirs and more.

It is a place where you can pick up any type of K-Culture merchandise, take to the eclectic markets, get lost in the enormous malls or explore the trendy high streets for boutiques and flagships stores.

Find out more

Wellness & Beauty

Famed for its wellness and beauty offerings, South Korea is a destination where you can relax and unwind.

Relax in one of the many city day spas or head to the hills to switch off from the world and become ‘at one’ with nature at a temple or nature-stay property. After a well-earned break take some time to pick up some of Korea’s famous skin care products that will make you look as good on the outside as you feel on the inside!

Find out more

Videos

Korean Wave: How to enjoy K-Pop

Korean Wave: Try a Live K-Pop Concert

Korean Wave: Experience a day in the life of a K-Pop Star!

Amusement Parks: Everland Amusement Park

Wellness: Korean-style Healing

Wellness: What to expect with Korean-style healing

Wellness: Tips You Need Before Visiting a Jjimjilbang (Korean Sauna)

Shopping: Korean Beauty & Style

Shopping: Hot Trends on the Streets of Korea

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